ReMix

A music app accompanied by physical headphones that recalls the mixtape culture of the past while channeling the DIY counterculture of today to personalize the way we discover and share music. 

Challenge

Our challenge was to design a pair of counter-cultural headphones.

Concept

ReMix is a product that channels the growing DIY counterculture to personalize the way we discover and share music. As a throwback to the mixtape culture of the past, the ReMix app enables users to create mixes and design artwork that represents each collection of music. The app is accompanied by physical headphones, upon which users can display the artwork they create. ReMix aims to create a sense of nostalgia for the past while refreshing the music discovery and sharing process for the modern era.

Audience

Music lovers and creative types who use music streaming apps

Timeline

ReMix was designed in the span of three weeks in April 2017 for the course Designing for Desirability at the Harvard Graduate School of Design.

Team

Recognition

Voted #1 for physical design and #2 for experience design

 

Headphones

 
 
 

App Experience

 
 
 

Product Synopsis

Origin Story

The ReMix headphones and the user experience surrounding them are designed to be desirable for those involved in the countercultural DIY (“Do It Yourself”) movement. We started from the idea of the mixtape: a personalized gift from one friend to another. Those gifting mixtapes and mix CDs in the past would often decorate the tape or CD with drawings and messages, making a memorable gift that showed the gifter’s thought and care. Mixtapes and CDs might recall a moment in time, a special occasion, or the relationship between gifter and giftee. As poet and novelist Lavinia Greenlaw reflects:

So why has the idea of the mixtape persisted? Perhaps because in a world of musical ease and choice, there’s pleasure in having someone else choose for you [...] More importantly, there is the pleasure of knowing that this arrangement has been made just for you. The mixtape is a unique meeting-point between two people – like a letter or a dance.
— Lavinia Greenlaw

While music platforms like Spotify do allow users to create playlists for each other, the experience feels rather faceless, with no room for users to truly customize or express personality except through the simple list of track names. To appeal to DIY aficionados, we conceptualized a music sharing experience with customization built into every step, from the headphone design to the playlist’s visual layout. The ReMix experience aims to create a sense of nostalgia that recalls the DIY mixtape culture of past years while refreshing the process for the modern era and the maker movement.

Physical Customization 

The maker movement puts a high value on self-expression through physical and digital fabrication, but at the same time, the movement is trying to balance issues of sustainability and also promote an ethos of creation over consumerism. Therefore, we sought a headphone customization solution that would allow users to create a unique look while reusing a durable base product. Our headphones feature interchangeable plates with designs created by gifters. After receiving or purchasing one set of headphones, wearers can mix them up countless times by adding plates they design or receive from friends. The ReMix experience fuses physical and digital elements, reflecting the maker movement’s involvement in both of these forms of creation.

Digital Customization 

Users of the ReMix app first design a playlist, selecting songs from the ReMix streaming music library. Next, they create a plate design to go along with the playlist. This design might highlight themes of the music selected, express the personalities of designer and/or wearer, or commemorate a special occasion or time spent with a friend. The app’s Canva-like functionality allows even novice designers to put their own creative stamp on the plates, and more advanced designers may upload files from a program like Adobe Illustrator. Just as the maker movement has done, we aim to provide users with the tools to unlock their creativity. The design of the plate is incorporated into the visual display of the playlist that users see in the ReMix app, resulting in a cohesive visual experience.

Conclusion

Once the playlist and plate design are complete, the gifter can share the playlist with the giftee, and enter an address for the plate to be mailed to. Wanting to emulate the way people gave their friends mixtapes as gifts, we made sure to include a physical component that the user could literally hand over to his or her giftee. Plate deliveries would be free with a monthly subscription fee. Users can also use the ReMix app for free, with a higher individual charge for physical plate deliveries. Finally, musicians could also design plates to go along with their albums or singles, and users could purchase those at a premium price point.

We hope that ReMix brings our customer base back to the old-school DIY days of self-expression. Drawing upon the maker movement’s blend of nostalgia for a more hands-on era and its adoption of cutting-edge technologies, we wanted to preserve the sentimentality of mixtapes while incorporating the technology of our modern age.

 

Design Process

Mood Board

To begin, I created a mood board to capture ideas and inspiration for both the physical design of the headphones and digital design of the app.

 

Headband

We liked the retro, artisanal look of the wooden headbands, and thus made the decision to use wood for the ReMix headphones. We laser printed our 2D design of the headband onto plywood, and then began the laborious process of bending the wood, which took several hours. After successfully bending the piece of wood into the shape of a headband, we added a finishing veneer to it.

 

Earpieces

At the same time, we designed the two earpieces using SolidWorks, 3D CAD software. After printing them, we attached the audio equipment through soldering.

 
 
 

Plates

I designed a few prototypes for the plates based on themes from playlists I've created in the past, and experimented with printing them on both wood and acrylic. We ended up liking the acrylic plates the most, due to the juxtaposition of the smooth surface of the acrylic with the rough texture and artisanal look of the wood -- a mix of the natural and synthetic, classic and modern. 

 
 
 
 

App Design

To design the ReMix app, I sketched out my ideas for a few screens of the app, and chose the ones I wanted to build into high-fidelity mockups. I also created a color palette based on graphics that had a retro aesthetic:

Paper sketches

Color Palette

 

Gallery

 
 
 

"Wanderlust" plate design modified from a graphic by Ranganath Krishnamani, the "City by the Bay" plate design modified from a graphic by Ryan Putnam, and the "West Coast, Best Coast" plate design modified from a graphic by Freepik. ReMix app background designed by Jo James. Icons on this page and in the ReMix app were modified from designs found on Flaticon.